Louis Vuitton Damier Azur

(NEW YORK) While the classic Louis Vuitton Damier checkerboard print is about achieving the ultimate in urban lifestyles, its new cousin, the Damier Azur, evokes the glamorous and relaxed beachside resort lifestyle of the French Riviera.

The damier azur, featuring the same honey-colored lining as the classic Damier, will launch during the cruise period as a permanent collection. Designed to be a fresher, more luminous take on its classic cousin, Damier Azur will debut worldwide in damier azur stores in November with a complete collection of leather goods.

Damier Azur will be offered in three iconic products: the Speedy, Keepall, and Noé. New handbags include the Saleya, a zippered tote, and the Pampelonne, a rope-handled beach tote. Several hard-framed pieces will be available as well, including the Boîte Flacons vanity case and the Coffrets à Merveilles trinket box. The Louis Vuitton Damier Azur will also be available for those seeking made-to-order hard suitcases or hat boxes. Five small leather good pieces, as well as sandals, flip flops, sunglasses, and whimsical accessories like hair cubes, will all be produced as well.